

What is Promotional Text?
If you’ve been following my posts about how an unpublished manuscript goes to published novel, I apologize for almost forgetting to write about an important step in the process: the promotional text. Around the same time the cover is being conceived by the design team, so does the marketing team begin to think about taglines and book descriptions. Taglines are character-limited descriptions designed to heighten reader interest in the book. My publisher develops both short